Robert Maynard, Editor of the Oakland Tribune
by Isabel Garcia
Robert C. Maynard, born June 17, 1937 and died in August 17, 1993. He was an American Journalist and the first African American to own a major newspaper chain The Oakland Tribune. During his time in The Oakland Tribune it flourished economically and won a Pulitzer price in 1990. Many knew, Robert C. Maynard as a charismatic leader who changed the face of journalism by promoting editorial integrity, being involved in the community, promoting family values and improved education for the young journalists. Maynard’s main campaign was to diversify the newsroom and to promote education in young people of color. During the 1960 and up to the 21st century there has been discrimination in the media in who they hire to report the news and what stories they choose to report. The media was known for discriminating against women and minorities and at the turn of the century much had not changed. Their excuse was that they were not qualified enough to present the news, even if the person had the education and qualifications they would still be turned away from being hired or promoted. Maynard pushed forth the diversification of media and newsrooms and encouraged other editors from newsrooms to hire and promote minorities and women. He was deeply devoted to the community and sought the voices of the community. His legacy still lives today by the work that his institution provides young students of color who seek a job in the field of journalism and helping the voice of the community to be heard.
"It is as if we were in the middle of a journey. We have passed that point of innocence when we could pretend this problem was not there. We have passed the point where any reasonable person could dare to maintain that it cannot be done. Yet, we have not reached the point of assurance that it will be done. We stand on the edge of change, at a place just short of the knowledge that this problem of segregated newsrooms is as sure to pass as the segregated lunch counter once passed." Robert C. Maynard 1978
"It matters that those who lead the newsroom understand every facet of the community they cover. It matters that the interests and concerns of nonwhite residents need not well up in violence before they are recognized as worthy of attention. It matters that the positive contributions of the nonwhite community be recognized in other than the nonwhite press. It matters that the rich and varied texture of the American voice be heard, and it matters that the picture of America we see on the news and on the front page include pictures of nonwhite people in all stations of life, not just those who are on welfare or in police custody."
- Robert C. Maynard